Lil Uzi Vert" is an American hip hop recording artist. Based in Philadelphia, he gained recognition after releasing his debut single, "Money Longer", and several mixtapes. Uzi Vert's rapping skills were noticed by Don Cannon, who heard one of Uzi's songs being played on the radio by DJ Diamond Kuts. Uzi later signed a record deal with DJ Drama, Don Cannon and Leighton Morrison's record label Generation Now, and Atlantic Records. Lil Uzi Vert's style of rap has been compared to rock. Complex called Uzi "one of those names to pay attention to in 2016, and Spin wrote "the 22-year-old has solidified his spot as one to watch... his signature rapid delivery". Noisey called him "articularly charismatic", a "natural entertainer" who is "for better or for worse, yanking people into the future.".